Brian Windhorst: NBA Coverage Needs To Focus More On On-Court Product

Brian Windhorst: NBA Coverage Needs To Focus More On On-Court Product

I won’t lie, Brian Windhorst is growing on me. Years ago, I used to think he was just the creepy guy who followed LeBron around. Now LeBron is dead to him and Windy has emerged as one of the smarter people at ESPN.

Windy made a recent appearance on a podcast and all that really needs to be said is Amen because he’s 100% right. The NBA needs to focus more on what’s actually happening on the court rather than getting horned up on the trade machine. I understand Bill Simmons can’t help himself, but a vast majority of NBA fans care more about the trades than the games, which is why the ratings are down.

“My feel is that the balance is a little bit off, that I think that we should balance it a little bit better,” Windhorst told the Sports Business Journal‘s Austin Karp on The Sports Media Podcast. “There are lot of times on an average NBA night where there are absolutely amazing performances in some of these games.”

“It’s not that I think it should be all one way or all the other way; I think the balance is a little bit off. I think there should be some more celebration of the night to night greatness that we see in the league.”

“It’s an instantaneous indicator to me that the person who is saying that is not really watching the games. Whenever I hear that, I kind of turn off because I’m really not interested in what that person keeps saying,” he said. “As somebody who’s covered the game for 22 years, I reject the notion that the game isn’t being played at an incredible level in the NBA. I think part of the reason is there’s not enough celebration over the night to night greatness that happens.”

Brian Windhorst: Trae Young’s trade value isn’t ‘as high as they’d like it to be’

Stock up for Windy. By the way, did anybody see this the other day? Stephen A Smith is a total dope. Windy properly put him in his place and added some funny to it along the way. I’m not sure ESPN knows what they have with Windy but he genuinely does a great job for them… and that’s coming from me. If you haven’t noticed, I don’t compliment people often here…

Brian Windhorst couldn't believe that Stephen A. Smith suggested the Lakers could sign Dwight Howard.

"Demarcus Cousins is playing in Mongolia, why don't you call him?… Dwight Howard's going into the Hall of Fame because he's retired for so long… are you being serious?" pic.twitter.com/vH1RGu8Zfp

— Awful Announcing (@awfulannouncing) February 11, 2025

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