Alex Rodriguez
Alex Rodriguez launches make up for men. That’s right. The new Blur Stick can make guys look beautiful too! (Michael Loccisano/Getty Images)

Alex Rodriguez Launches Make Up For Men

Alex Rodriguez is crushing retirement. Shark tank, buying the Timberwolves, and now make up for men? That’s right. The former Mariners, Rangers, and Yankees infielder is starting a new company. Make up for men. After the tragic break up with Jennifer Lopez, make up for men is the next best thing?

VIA Page Six:

“The former baseball pro, 45, teamed up with Hims & Hers — the beauty and wellness company in which he and Lopez, 51, became investors together last year — to develop the brand’s first makeup for men.

“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” Rodriguez shared on Instagram Thursday.

Enter The Blur Stick, “a convenient concealer specifically designed for men that can be used for skin imperfections,” per the star, who added, “Check it out, I think you’ll be surprised how often it comes in handy.”

Priced at $17 and available in eight shades, the “sleek, discreet” product is made with ingredients including aloe extract and jojoba seed oil to help soothe and moisturize the skin.”

If anyone can make make up for men a thing, it’s ARod. I still find it hilarious that ARod is way more likable than Derek Jeter is post retirement. ARod landed Jenny from the block, after all. The guy knows his fashion. I’m sure he will find a way to make make up for men popular.

Hey, if ARod wants to advertise ‘The Blur Stick’ on Vendetta, I’m sure we can work something out. Just saying.

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