Rutgers is Selling Football Tickets at Costco
Rutgers is selling football tickets at Costco. I am not kidding, right on the shelves of Costco sit Scarlet Knight football tickets. Nothing identifies a struggling college football program quite like this.
This is obviously not a good look. But if I lived in New Jersey, I could not imagine going to a Rutgers game. This is the result of having one winning season since joining the Big Ten in 2014. It does not seem like the tide will be turning anytime soon as the Big Ten is too good for Rutgers to consistently gain traction. That will only become truer when USC and UCLA join the conference. If I were a Rutgers fan, I would have a tough time watching a game on TV. Going to a game is a different story.
My biggest question is, what game are these tickets for? Looking at Rutgers’ schedule, they play Wagner, Iowa, Nebraska, Indiana, Michigan, and Penn State at home. What game are they charging 100 dollars for? The Michigan and Penn State games would be the only games worth attending — maybe Iowa too. With that being said, Rutgers is going to try and squeak every cent out of those games. I doubt those are being sold at Costco. Regardless, imagine paying 100 dollars to see Rutgers take on Wagner. No wonder they are selling tickets at Costco.
I will give Rutgers credit for one reason. If you are a terrible football program that is struggling to sell tickets (like Rutgers), Costco is not a terrible place to sell tickets. I mean have you ever been to a Costco? That place is always packed. Every time I am in a Costco I get angry because the place has way too many people in it. Hopefully, a couple of people walked by and considered buying Rutgers tickets. I am not saying they bought the tickets, but at least they thought about it. That is probably an improvement for Rutgers.
Enough Rutgers digs. I guess this is a good idea, South Carolina is doing it too!
At least South Carolina is selling their tickets for $90. That is a little bit more self-awareness. All in all, if Rutgers and South Carolina are both doing something, it must be a great idea.
Be on the lookout next time you are in your local Costco. You may turn a corner and see tickets to a home game of the mediocre college football program in your area. I would not advise buying them as you could almost certainly find them cheaper online, but I will let you make your own choices.
