The Buffalo Bills are on the hunt.
Not for a star player, rather a name for their stadium. New Era Field will no longer be the name of the Bills stadium after the team and New Era parted ways. The news comes after the Bills released a statement Wednesday afternoon via Twitter.
“The Buffalo Bills and New Era Cap Company jointly announce that New Era has asked to be released from their Naming Rights and Sponsorship deals with the Bills. The Bills and New Era are currently negotiating the details of this separation and the Bills are beginning the process of pursuing a new naming rights partner for the stadium.”
When the change will officially occur is unknown, as the two sides are currently negotiating the terms of the separation. With the separation in the works, the Bills will quickly look to sell the naming rights to the stadium.
Before New Era buying the rights in 2016, the stadium was known as Ralph Wilson Stadium (1998-2015), and Rich Stadium (1973-97). New Era had been locked in a seven-year deal for $35 Million.