RIP The Messenger

RIP The Messenger

Another sports media brand went under. Weird how this continues to happen. Trey is still here and the cookie cutter brands that keep telling me that I’m doing things wrong keep going under. Too bad, so sad. The girls that get it, get it. The girls that don’t, don’t. RIP The Messenger.

Founded in May of 2023, The Messenger has gone under less than a year later.

VIA Fortune:

The Messenger, an ambitious online news site that billed itself as a nonpartisan digital outlet and spent some $50 million ratcheting up its business effort, abruptly shut down Wednesday after only eight months in operation.

Founder Jimmy Finkelstein sent an email to stunned employees announcing the immediate shutdown, with some 300 journalists and other workers being let go, according to the The New York Times, which first reported the news.

“We exhausted every option available,” Finkelstein wrote, saying he was “personally devastated.”

Awful Announcing put out a blog in January to hint that this was coming. $50 million down the toilet. The Messenger previously hosted mainstream personalities, Seth Davis, Jeff Goodman, Ryan Nanni, Arash Markazi, Mike Tanier, Neil Paine, Kaelen Jones, Christian Red, and many more.

All of whom are now back on the street looking for work.

It turns out a nothing brand with a terrible name that was never going to catch on didn’t work. Who could have seen this coming?

Trey is still here and another brand died. Imagine what Trey could do with $50 million? A lot more than these schmucks could have. That much is certain.

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