Colorado Football Plans To Build A $15 Million Video Board

Colorado Football Plans To Build A $15 Million Video Board

The University of Colorado, Boulder, announced a plan to build a brand new video board for the football stadium by August 2024. This new video board will cost $15 million and is expected to be five times the size of the current video board. Slowly but surely, different aspects of the program are improving and this will certainly help recruit players.

Colorado has done something this year that many other smaller programs have not done. They went all in by signing a coach they couldn’t afford and took numerous transfers. This program is serious about changing the narrative and they aren’t scared to make the moves necessary. There is a saying that I like that I think is fitting. “Scared money don’t make money.”

A lot of these smaller programs claim they want to win, but won’t spend the money when the time comes. It usually comes back to bite them and the cycle of mediocre and bad football continues.

A good example of this is the Nevada football program. They were once a consistent seven to eight-win team under head coach Jay Norvell. Norvell was due for a new contract and the school didn’t want to pay him. He went to Colorado State and went from being the lowest-paid coach in the Mountain West to the highest-paid.

Since the Wolf Pack program refused to pay him, they have been consistently considered to be one of the worst teams in the country and just recently picked up a win to end the nation’s longest losing streak. The bottom line is that spending money matters.

You may be thinking, how did all of this stem from the news that Colorado is building a new video board? The article I will link below is the reason.

Antwann Hill Jr. picked Colorado over Alabama, Penn State and Florida. How often do you see a recruit with those kinds of options pick a program like Colorado? The answer is almost never.

Colorado was tired of losing and literally committed money to people knowing they couldn’t afford it at the time. They had no plan B. The Deion Sanders move was make or break for them and so far it has paid off more than people could’ve imagined. The school found unique ways to convince recruits to commit, and things like a new video board will only help.

Although Colorado isn’t great right now, it likely will be soon. Other schools need to take notes and try to replicate the unique decisions they have made this past year.

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