Vivid Seats Announces Acquisition Of Vegas.com
Is Vivid Seats joining the content game? The only thing that’s clear is that Vivid just got a serious leg up on the competition in terms of selling tickets in Las Vegas. The ticket company has announced that they are buying Vegas.com for a substantial fee.
If you want to read the full press release, that can be seen here. I’ll share three important quotes below regardless.
CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) — Vivid Seats Inc. (NASDAQ: SEAT) (“Vivid Seats”), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced its acquisition of Vegas.com, the leading entertainment marketplace for consumers exploring Las Vegas, in a cash and stock transaction valued at approximately $240 million1.
Vegas.com is a two-sided marketplace and the ultimate destination for live event enthusiasts visiting Las Vegas. As the local market authority, Vegas.com provides the most comprehensive event inventory of shows, attractions, and tours in Las Vegas, one of the world’s most desirable destinations for leisure and business travel. Vegas.com also offers an end-to-end travel shopping experience complete with flights and hotels.
“We are thrilled to announce the acquisition of this strategic asset that will enhance our scale and reach in the entertainment capital of the U.S. and beyond,” said Stan Chia, Vivid Seats CEO. “This transaction will increase our scale and reach in this key market, bring incremental unique inventory through strategic partnerships and offer long-term synergistic upside, while increasing our TAM by over $6 billion. As we continue to expand our reach and capabilities as a leading global marketplace, we are pleased that our strong balance sheet and robust cash flow are enabling multiple strategic investments.”
$240 million for Vegas.com. Sheesh!
Imagine what Vendetta Sports Media is worth…
I’ll leave it at that. Congrats to Vivid Seats. They made a great deal here that will only help them in the long run sell more tickets in that market.