The Bloody Elbow Died Again
Imagine being so worthless that your company gets sold twice within a single year. Not because it’s succeeding either. Back in March of 2023, SB Nation dumped the Bloody Elbow as part of being in financial ruin. The founder Nate Wilcox purchased the site from SB Nation. A year later, he gave up on it too and sold the site off.
GRV Media will acquire the website and social media assets. The entire writing staff has been laid off and all of the old archives are being deleted.
Awful Announcing was able to get a statement from GRV Media regarding the sale.
The critically acclaimed website was founded by Nate Wilcox in 2007, and he acquired the rights to Bloody Elbow, purchasing the site from its former parent media company Vox in March 2023. The site is notable for its investigative reporting, breaking news coverage, opinion and analysis.
Nate said: ‘We have worked hard over the last year to try to preserve the Bloody Elbow legacy. After much thought, and with a heavy heart, I have decided to sell the website assets. Like many online publishers in the last year or so, we have faced economic headwinds, increased regulation and dramatic shifts in major platform algorithms. It’s been quite a journey, but it’s now time to move on’.
‘I would like to thank our readers, partners and contributors who have supported us through the years. My thanks, too, to the team over at GRV Media, who have been professional and understanding during the sale process. The company has kindly agreed that I can continue to operate in this space should I elect to do so’.
GRV Media Executive Chairman Vic Daniels said: ‘Bloody Elbow will complement our existing portfolio of sports brands, which operate in football, F1, golf, NFL, tennis and wrestling. We will be changing the Bloody Elbow content strategy, and will be producing MMA news and views with a different slant as we build the reader base’.
Graham Morris, GRV’s CEO, said: ‘We are delighted to be adding the Bloody Elbow brand to our existing portfolio of websites. This deal demonstrates that we are committed to a strategy of growing our business both organically and via acquisitions. We wish Nate and all his team the very best for the future’.
Hilarious…
I want to give you a quick peek behind the curtain because I think it will provide the proper context. After SB Nation cut Bloody Elbow, we reached out to a number of their writers with an opportunity to come here. All of them passed except for one guy named Ordonez who never really made an impact and was cut. They all banded together and died again. Do you think they regret their choice not teaming up with Vendetta Sports? Now they’re back at ground zero and I’m sitting here laughing.
Who knows what they have planned next but it’s safe to assume that this joke of a site is really going under for good.
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