Under Maintenance

We deeply apologize for interrupting your reading but Vendetta is currently undergoing some important maintenance! We are aware of some major site issues and currently our team doing the best to fix this as soon as possible!

Sports Media

Murph – the New Nerf Mascot – Is Utterly Terrifying

Nerf Mascot

(Images of Murph via Hasbro)

Nerf Mascot
(Images of Murph via Hasbro)

Murph – the New Nerf Mascot – Is Utterly Terrifying

There’s plenty of great, recognizable mascots out there. Mr. Met, Brutus Buckeye, Sparty, the Phillie Phanatic, and the list goes on. You could probably picture all of these famed mascots as I named them. However, some mascots are recognizable for the wrong reasons – namely that they are downright creepy. In case you missed it, Nerf has a new mascot and it’s truly the stuff of nightmares. “Murph” is an anthropomorphic beast made entirely of Nerf darts. I wish I was making that up. The faceless plastic creature is heading Nerf’s new marketing campaign: “Unleash the Play in You.”

Again, this is not even close to a joke. Look at Murph and try and tell me this is a joke. Nerf’s representatives spoke on the rationale for the new brand mascot.

Even so, Ad Week reported that Nerf is trying to position Murph as a symbol of “ageless, unbridled fun,” who acts as “a physical embodiment of that feeling you get when you play with Nerf,” with the brand’s Senior Vice President and General Manager Adam Kleinman apparently characterizing them as “a playful spirit and gifted athlete.”

Paper Magazine

Just goes to show that focus groups really aren’t everything. I’d actually love to know who was in that focus group so I can have a word with them. Groupthink at its finest. Naturally, the Internet took Nerf’s creation and ran with it.

I think Murph blows Gritty out of the water for scariest mascot. The horror movie Winnie the Pooh: Blood and Honey was filmed once Winnie the Pooh entered the public domain. I would not be surprised if we saw something similar with Murph.

Murph is nightmare fuel. It seems the new Nerf mascot is going to be terrorizing inspiring children as the face(or lack thereof?) of their marketing campaign for years to come. Maybe Nerf has really pulled off a 4D chess move in generating buzz around the brand. If that’s really what’s going on, hats off to them for a genius marketing play.

***

SUBSCRIBE to the Vendetta YouTube Channel!

SHOP for Vendetta Merch!

SUPPORT Vendetta on Patreon!

<!-- Ezoic - Single Blog Page - Middle - mid_content -->
<div id="ezoic-pub-ad-placeholder-154"> </div>
<!-- End Ezoic - Single Blog Page - Middle - mid_content -->
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Popular Past Stories

<!-- Ezoic - Single Blog Page - Middle - mid_content -->
<div id="ezoic-pub-ad-placeholder-136"> </div>
<!-- End Ezoic - Single Blog Page - Middle - mid_content -->
<!-- Ezoic - Single Blog Page - Middle - mid_content -->
<div id="ezoic-pub-ad-placeholder-135"> </div>
<!-- End Ezoic - Single Blog Page - Middle - mid_content -->

recommended stories

MLB

Trevor Story wants MLB to add a free-agent deadline

Trevor Story wants MLB to add a free-agent deadline The incompetence of this year’s MLB free agent market has caused…

Read More
MLB

Justin Turner is worried about the state of MLB free agency

Justin Turner is worried about the state of MLB free agency This year’s free agent market for MLB has been…

Read More
Anthony Rendon

Anthony Rendon reveals baseball has ‘never been a top priority for me’

Anthony Rendon reveals baseball has ‘never been a top priority for me’ The downfall of Anthony Rendon is something that will…

Read More
Doc Rivers

JJ Redick on Doc Rivers ‘There’s never accountability with that guy’

JJ Redick on Doc Rivers ‘There’s never accountability with that guy’ Doc Rivers may have been the Clippers coach while…

Read More
<!-- Ezoic - Single Blog Page - Middle - mid_content -->
<div id="ezoic-pub-ad-placeholder-134"> </div>
<!-- End Ezoic - Single Blog Page - Middle - mid_content -->