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Sports Media
Minor League Baseball has a new home. The MLB has struck a deal with casino giant Bally to stream all minor league games from Class-A to Triple-A on their casino app. Even more enticing for the fans is that it will be entirely free. It is very likely that a handful of baseball’s top prospects will start this season in the majors. However, other youngsters in limbo like Anthony Volpe and Jordan Walker can now be kept track of by fans across the country. While the fee Rob Manfred paid is undisclosed, it should surely help given the recent news surrounding Bally.
Diamond Sports Group, the company that owns the Bally RSNs, recently filed for bankruptcy amid needs to restructure. Getting ahold of a pretty significant chunk of change will help out a lot. With more context, it seems like more and more of a win-win here. The previous way to watch top prospects was through the MLB’s At Bat Live app. A yearly subscription previously costed fans $29.99 and total viewership amounted to roughly 40,000.
Monthly online players of Bally’s casino app, however, totals to 750,000 — nearly 20x more than At-Bat Live! Not only does the minor leagues get increased exposure, but the fans pay nothing and we seem to be moving in the right direction for a solution for Bally. Even better is that there will be free games and contests for viewers. Those who are successful in “Baseball Bingo” and other games will be able to bet on MLB games with enough rewards points.
By all accounts, moving the game forward is finally taking steps in the right direction. Even though regional sports networks are on their last breath, the MLB is finally finding ways to make watching games more appealing to the consumer. Who knows, maybe Bally and DSG will finally get it all together?
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