Conor McGregor Sells Majority Stake in Proper 12 for $600 million

Mystic Mac Secured The Bag

It would appear that “The Notorious” Conor McGregor has secured the bag once again.

Conor McGregor made another 9 figure payday this weekend when he announced that along with his partner and manager Audie Attar and spirits entrepreneur Ken Austin have sold a majority stake in Proper No. Twelve Irish Whiskey to Proximo Spirits in a deal worth up to $600 million. As part of the deal, McGregor will remain a brand ambassador and spokesman for the company.

I founded Proper No. Twelve less than three years ago and today it has become a shining star in the spirits industry,” McGregor said in a statement. “This agreement is exciting for my partners and me, and the potential is limitless! Our vision is for Proper No. Twelve to continue its incredible growth worldwide and to keep bringing new consumers to the now-reinvigorated Irish whiskey market.”

Proximo Spirits, the same company that produces Jose Cuervo tequila and Kraken rum, already owned 49 percent of the company, and this latest sale will put Proper No. Twelve under their complete control. All the parties involved, including Attar, Austin, and McGregor, will still remain with the company once the purchase is finalized.

Conor McGregor has been a part of some of the most lucrative bouts in both MMA and boxing history. His fight with Floyd Mayweather reportedly made him in the ballpark of $130 Million. You could make the argument that maybe after all this money he’s made he should retire from the sport. He is scheduled to fight Dustin Poirier in a highly anticipated trilogy bout at UFC 264 on July 10th in a full-capacity venue in Las Vegas.

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