Aaron Donald Signs With Kanye West’s Donda Sports
Aaron Donald, one of the best players in the NFL, has signed with Kanye West’s Donda Sports. Donald is now the first active player to sign with Donda Sports. The only other athlete on the team is free agent and potentially retired receiver Antonio Brown. It is important to note that Donda Sports is for marketing purposes and should not affect his current contract status with the Los Angeles Rams. Donald recently went on the “I Am Athlete” podcast and explained his decision to sign with Donda Sports.
“My wife actually does my marketing,” Donald said. “It was an opportunity that came to us and it made sense. Hearing the whole spectrum of everything that they was gonna be bringing, the family atmosphere that they got at Donda Sports . . . for me, it was a no-brainer.”
Full quote via PFT via NBCSports.com
Considering the fact that Donald’s wife does marketing this seems like a perfect match. Adding Donda Sports along to his wife’s help, should allow Donald to expand his brand outside of football. If someone can get you different big-time opportunities off the field, it is Kanye West.
“(Hearing) the whole spectrum of everything that was going on, what they were going to be bringing, the family atmosphere that they got,” Donald explained, “for me, it was a no-brainer. I think it’s a hell of an opportunity to open up a lot of different doors and a lot of different things outside of football that I wanna be involved in. … To be a part of that, and be one of the first athletes to be a part of that, it’s pretty dope.”
Full quote via CBS Sports
On the field, Aaron Donald has nothing left to prove after helping the Rams win Super Bowl LVI. This partnership with Kanye West and Donda Sports has everything to do with Donald growing his off-the-field brand and image. The future for Donald will be one to keep an eye on if he can start to dip into opportunities that are outside of football.
