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The Utah Mammoth Have Been Birthed

Utah Mammoth
Goodbye, Utah Hockey Club and hello, Utah Mammoth. Check out the new designs and logo for the NHL franchise in Salt Lake City here! (NHL.com)

The Utah Mammoth Have Been Birthed

#tusksup (what’s funny is that’s actually the new team hashtag, but we’ll get there in a minute). The Utah Hockey team name has officially been retired. The NHL franchise in Salt Lake City is officially going with the Mammoth as its new team name.

By the way, the trailer is on point too. All the way down to the little kid holding… a Yeti.

I encourage everyone to check out the full release because there is so much damn detail in here. The jerseys, logo, historical datapoints, etc… it’s all on point. They did a fantastic job with this.

“When it came to naming the team, we did something unprecedented — going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos,” Utah owners Ryan and Ashley Smith said in a statement. “The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together.”

Feel free to comment, but does anyone actually hate this? Personally, I found this part the most fascinating. This goes all the way down to the speed at which mammoths moved, which happens to replicate the speed of the fastest skaters at the NHL level. Just a damn good job by Ryan Smith and everyone involved here.

“Evidence suggests mammoths charged in herds at speeds exceeding 25 miles per hour, comparable to the speeds reached by the fastest skaters in the NHL,” the team said in its release.

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