Sports Media

Drake Becomes Part Owner of 100Thieves – eSports on the Rise

Adam Krieger / Gaming / April 7, 2021

Drake 100Thieves — (via John Salangsang/Shutterstock)

Drake along with other notable names like Scooter Braun and Dan Gilbert are now co-owners of the eSports-centered brand, 100Thieves. However, they are not the only new owners, their own content creators CouRageJD and Valkyrae are also now part of the group.

Two of our creators @Valkyrae & @CouRageJD have been integral to our success as an organization these past few years. Today, we’re so thrilled to announce both of them as co-owners of 100 Thieves! #100Thieves pic.twitter.com/zViRHTYG02
— 100 Thieves (@100Thieves) April 7, 2021

Drake is Drake, an international superstar who puts out hit after hit. He is beyond just a musician or a rapper, he is a cultural icon and his following is insane. Just his name on the investment is a good thing, if he promotes it every now and then it is huge for the 100Thieves brand and just a fraction of what Drake can bring as an owner.

CouRageJD has been in the gaming scene for many years, he has cast some of the biggest moments in Fortnite and Call of Duty throughout the years. CouRageJD (Jack Dunlop) signed with the 100Thieves organization in 2019 and has had nothing but success. He got a deal with YouTube gaming to be the exclusive host of his daily streams, leaving his entire Twitch growth altogether.

It is my great honor to announce I’m officially a co-owner of @100Thieves alongside @Nadeshot, @Valkyrae, @Drake, @scooterbraun, and Dan Gilbert.

I love this organization with all of my heart and I can’t wait for more great years to come.#100T pic.twitter.com/jabIS8CdLg
— Jack “CouRage” Dunlop (@CouRageJD) April 7, 2021

CouRageJD was very vocal about his appreciation for the original founder of the organization Nadeshot (Matthew Haag). The two originally met in the Call of Duty circuit many years ago before eSports is what it is today. Haag recently bought a team in the Call of Duty League, the Los Angeles Thieves which is already a top team in the CDL.

A final thank you to the man himself, @Nadeshot, who has done such a phenomenal job leading the exceptional team at 100 Thieves.

You’ve believed in me since we met at my first ever event and have become my best friend. Let’s continue to take over together.

Love ya, Matt. pic.twitter.com/bQk391sSnt
— Jack “CouRage” Dunlop (@CouRageJD) April 7, 2021

Valkyrae (Rachel Hofstetter) is also a monster in the community and puts up numbers. She signed with 100Thieves as a content creator and to help grow both of their brands. She also made the switch from Twitch to YouTube Gaming for her daily streams.

Happy to announce that I am officially a co-owner of 100 Thieves!

Its been almost 3 years since I joined the team and I would have never expected this path to lead to this..

I’m proud to be one of the first women co-owners in esports and beyond excited for our future together! pic.twitter.com/hb5uxI8rea
— RAE (@Valkyrae) April 7, 2021

Oh yeah there are a few other very notable names that are part of the new group of owners. Dan Gilbert, the owner of multiple sports teams including the Cleveland Cavaliers is in the mix, and having someone like that involved can help scale the company to the next level and into new markets.

Last but for sure not least is Scooter Braun, probably the second most recognized name in this crew. Braun is Justin Bieber’s agent and considered one of his right-hand men. He also has been in the public eye for his feud with Taylor Swift over her masters.

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