Sports Media

San Francisco Brewery Debuts New Beer – “LeBron’s Tears IPA”

Trey Daubert / NBA / June 17, 2018

(Ezra Shaw/Getty Images)

The Golden State Warriors are having fun winning their third NBA title in four years. All of those titles have come at the expense of LeBron James who has been seen visibly frustrated, especially since Kevin Durant joined the party. The Warriors are 8-1 against LeBron and the Cavs the past two years. Instead of just drinking beer to celebrate their championship season, they can now sip on LeBron’s tears.

https://www.instagram.com/p/BkF07IngVQ4/?utm_source=ig_embed

I’m not the biggest fan of IPA’s but I feel like I have to do my due diligence to at least try it, right? To commensurate the biggest crybaby in the history of the NBA, I will enjoy every last sip of this IPA. I think they may want to consider putting that image of LeBron on the bench crying over the JR Smith play. Hey, maybe they can even use the picture of LeBron with the cast on and call it LeExcuse IPA.

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This is brilliant marketing by Barebottle Brewing Company. The Golden State Warriors will have to back it up next season with Lebron James forming his eventual super team elsewhere this summer. It’s going to be an interesting offseason to watch while I sip on my new favorite beer.