Sports Media

Jake Paul Betr

(Sam Navarro-USA TODAY Sports)

Jake Paul’s Betting App, Betr, Launches in the United States

Jake Paul Betr
(Sam Navarro-USA TODAY Sports)

Jake Paul’s Betting App, Betr, Launches In The United States

Jake Paul has partnered with sports betting entrepreneur Joey Levy to form a sports media company named Betr. The company is divided into two parts, sports media and sports gambling. The sports media division is led by BS w/Jake Paul, Paul’s show. The second is a sports micro-betting app called Betr. Betr launched in the United States on Sept. 1, 2022 and is now available for download.

There is some stuff to unpack with Betr. First off, it is a micro-betting form of wagering — not the traditional form of sports betting. Micro-betting focuses on allowing the user to bet on specific moments in sports. The simplest example of this can be seen in baseball. The app allows you to select the outcome of the next pitch of an at-bat, with the possible options being strike/foul, ball, or in-play. If you pick the correct outcome you win. It is fairly simple. The app allows you to bet on far more than that but that is one example.

Thus far, the app currently supports micro-betting on MLB, NFL, NBA, and college football. If you are a fan of any other sport, you are out of luck.

Betr has been marketed as the world’s first micro-betting app. On the app’s website, it says, “Betr has launched the world’s first microbetting app.” Do not let the app fool you, micro-betting was an already established aspect of sports gambling. Sites like FanDuel currently allow users to micro-bet on certain sporting events. Essentially, Betr highlighted one sports gambling feature and elected to hone in and make that one feature run as smoothly as possible.

I am not exaggerating when I say Betr elected to focus solely on micro-betting. The app does not support any other type of bet. The classic money line, spread, over/under, and futures bets are not a part of Betr.

The app is currently in its beta stage and is in a free-to-play state. At this point, you cannot bet with actual money. Instead, you wager in-app coins. According to Levy, the company will eventually move over to accepting real bets.

“We view free-to-play as more of an interactive tutorial or glimpse into the future of fan engagement and sports betting and micro-betting,” Levy said. “And that ultimately [will serve as] a registration, onboarding tool and conversion funnel to our real-money betting experiences.”

Quote via Axios

The sports media side of Betr has already launched. BS w/ Jake Paul has four episodes in the books. So far, boxer Devin Haney, Miami Heat guard Tyler Herro, Miami Dolphins wide receiver Tyreek Hill, and rapper Rick Ross have appeared as guests.


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