Dave Portnoy Introduces Barstool Athletics Inc. – “The Most Powerful Agency” For the first time ever, college athletes are now allowed to make money off of their name, image and likeness. Barstool Sports and Dave Portnoy have officially entered the game, and they created Barstool Athletics Inc. Portnoy, the founder and Chief of Content at … Continue reading Dave Portnoy Introduces Barstool Athletics Inc.